Terms & Conditions

These Terms form a legally binding agreement between the person or organisation using AgentFlow (“Customer”, “you” or “your”) and AgentFlow (“AgentFlow”, “we”, “us” or “our”).

You may use AgentFlow only if:

• you are legally capable of entering into a binding agreement;
• you are using the service for an authorised business purpose;
• the information supplied during registration and billing is accurate;
• your use is permitted by applicable law and third-party platform rules; and
• you have authority to act for the business account you register or connect.

These documents form part of the agreement where relevant:

• Privacy Policy;
• the selected plan, invoice, proposal, order form or written service scope;
• feature-specific terms displayed in the platform; and
• applicable Meta, WhatsApp and integration-provider terms.

If a signed agreement or written order expressly conflicts with these Terms, the signed agreement or written order controls only for the specific conflicting subject.

AgentFlow is an independent SaaS WhatsApp automation and CRM platform that can connect to the official WhatsApp Business Platform Cloud API and related access methods. AgentFlow is not owned or operated by Meta.

Depending on the selected plan and configuration, AgentFlow may provide:

• two-way customer messaging and multi-agent inbox tools;
• contact organisation, assignments, notes, tags and conversation history;
• campaign broadcasting, scheduling and list segmentation;
• chatbot automation, auto-replies and workflow configuration;
• AI-assisted replies, conversation context and human handover controls;
• delivery tracking, analytics and reporting;
• API access, webhooks and integrations where available; and
• Android, browser-based and other supported access methods.

Features, limits, provider availability and technical requirements may vary by plan, region, account status, third-party policy and product configuration.

You agree to:

• provide accurate, complete and current account and business information;
• keep administrator, billing and contact information updated;
• use strong credentials and protect passwords, API keys, tokens and connected accounts;
• limit access to authorised users and assign appropriate permissions;
• promptly disable access for staff or contractors who no longer require it;
• notify AgentFlow promptly of suspected compromise or unauthorised access; and
• remain responsible for activity performed through your account, users, credentials and integrations.

AgentFlow may require identity, business, phone-number or payment verification before activating or continuing certain services. You must not misrepresent an identity, business, brand, authority or relationship with another person or organisation.

You are responsible for:

• the legality, accuracy and quality of data uploaded, collected or connected to AgentFlow;
• providing required privacy notices and obtaining valid permissions;
• maintaining evidence of recipient consent and opt-out requests;
• selecting appropriate templates, recipients, campaign timing and message content;
• reviewing automation, AI outputs and workflow behaviour before production use;
• maintaining your own business records and any backups required by your operations;
• configuring user permissions, integrations and security settings appropriately;
• ensuring your products, services and messaging are lawful; and
• responding to customer complaints, rights requests and regulatory obligations relating to your business.

AgentFlow provides tools and infrastructure. You control your messaging purpose, audience, content, customer relationships and business decisions.

Your use must comply with the applicable WhatsApp Business Messaging Policy, WhatsApp Business Terms and Meta platform rules.

You agree to:

• obtain valid opt-in before initiating messages where required;
• honour opt-out, stop and do-not-contact requests promptly;
• use approved templates and messaging categories correctly;
• avoid spam, misleading claims, impersonation and prohibited content;
• maintain acceptable messaging quality and customer engagement practices;
• comply with restrictions relating to regulated or prohibited goods, services and organisations; and
• cooperate with reasonable compliance, verification and remediation requests.

Meta or WhatsApp may reject templates, restrict messaging, change pricing, reduce limits, suspend numbers, disable accounts or alter platform access. Those actions are controlled by the relevant third-party provider, not AgentFlow.

You must not use AgentFlow to:

• send unsolicited bulk messages, spam, scams, phishing or fraudulent content;
• harass, threaten, exploit, discriminate against or abuse any person;
• promote illegal, prohibited, infringing or unsafe products, services or activity;
• distribute malware, malicious links, harmful code or deceptive downloads;
• impersonate another person, business, authority or brand;
• collect, buy, scrape or use contact data without appropriate authority;
• bypass opt-out controls, messaging limits, billing controls or security measures;
• gain unauthorised access to accounts, systems, data or credentials;
• interfere with platform availability, integrity, monitoring or security;
• reverse engineer or attempt to discover non-public source code except where a non-waivable law permits it;
• resell, sublicense or provide shared access outside an authorised commercial arrangement; or
• assist another person in doing any prohibited activity.

As between you and AgentFlow, you retain your lawful rights in customer contacts, messages, templates, files, business knowledge and other content you submit to the service (“Customer Content”).

You grant AgentFlow and its authorised service providers a limited, non-exclusive right to host, transmit, reproduce, transform and otherwise process Customer Content only as reasonably necessary to provide and secure the service, execute your instructions, provide support, prevent abuse, and comply with law.

You represent and warrant that:

• you have the rights and lawful basis required to submit and process Customer Content;
• Customer Content and your instructions do not violate law, contract, privacy or intellectual-property rights;
• contact and consent records are accurate and appropriately maintained; and
• you will not submit unnecessary sensitive data or credentials in messages, prompts or support requests.

Data handling is further described in the Privacy Policy.

AgentFlow may provide AI-assisted replies, classification, summaries, retrieval from approved business knowledge and related automation. These features are intended to support a business’s own customer communication and operational workflows.

• AI output may be incomplete, inaccurate, outdated or unsuitable for a specific customer.
• You are responsible for testing configurations, knowledge sources and escalation rules.
• Human review is required where an output may materially affect a person, payment, legal right, safety or important business decision.
• You must not represent AI output as professional legal, medical, financial or regulated advice unless appropriately reviewed and lawfully provided.
• AI use must remain consistent with current Meta and WhatsApp terms.
• You must use human handover or AI pause controls when direct agent control is appropriate.

AgentFlow may change, limit or disable an AI configuration where necessary to comply with third-party policy, law, safety, infrastructure or product requirements.

API keys, secrets, tokens and webhook credentials are confidential account credentials. You must store them securely and must not expose them in public code, client-side applications, screenshots, tickets or repositories.

You agree to:

• use documented endpoints and supported authentication methods;
• respect applicable rate, volume, plan and technical limits;
• validate webhook authenticity where supported;
• implement retries, logging and error handling responsibly;
• avoid excessive, abusive or duplicative requests;
• rotate compromised credentials promptly; and
• maintain compatible, secure code for systems under your control.

AgentFlow may revoke or rotate credentials, apply rate limits or restrict an integration when required for security, stability, billing, abuse prevention or policy compliance. Third-party integrations may change or stop functioning because of provider updates; AgentFlow does not control those third-party decisions.

AgentFlow may offer or support connectors to third-party tools such as CRMs, spreadsheets, ecommerce systems, payment processors or other business software. Availability depends on your plan and configuration.

Depending on configuration, charges may still apply for:

• AgentFlow SaaS plans or separately purchased services;
• WhatsApp/Meta messaging, template or usage charges;
• third-party applications, payment processors or infrastructure;
• custom development, migration, consulting or managed services; and
• taxes, bank fees and currency conversion.

Third-party platforms are governed by their own terms, permissions, review processes and availability. You authorise AgentFlow to exchange the data necessary for the integrations you install and configure.

Paid AgentFlow services are billed according to the selected plan, invoice, order, quotation or written service scope. Billing may be monthly, multi-month, annual, usage-based, one-time or another agreed frequency. Current public plans are listed on the Pricing page and may include a one-time setup fee where disclosed.

• Fees are payable in advance unless an invoice or agreement states otherwise.
• You authorise the applicable payment method to be charged for purchases and renewals.
• Plan limits for users, messages, contacts, storage, API usage and features may differ.
• Usage exceeding included limits may be restricted or billed where disclosed.
• Prices may exclude taxes, Meta/WhatsApp charges, bank fees and currency conversion.
• Failed or overdue payments may result in restriction, suspension or termination.

AgentFlow may change pricing prospectively. Material changes to a recurring fee will be communicated through the website, account, invoice or another reasonable channel before they apply to a future renewal, where required. Meta, WhatsApp and other providers may change their own charges independently.

AgentFlow may offer a limited free trial (for example, a 7-day trial) or a guided demo. Trial availability, duration, features and usage limits may change and may require verification or approval.

• A trial request does not guarantee approval or immediate access.
• Evaluation access may be limited, monitored, changed or withdrawn.
• A trial does not create a continuing right to free service after it ends.
• A later paid subscription remains subject to the billing and refund terms in these Terms.

Payments are final and non-refundable once processed, except where applicable law requires otherwise or AgentFlow verifies a billing error.

AgentFlow does not provide refunds or prorated credits for unused time, change of mind, non-use, selecting the wrong billing period, partial billing periods, cancellation after renewal or account restriction caused by customer conduct.

You may cancel a recurring subscription by contacting support. Cancellation:

• must be completed or confirmed before the next renewal is processed;
• stops future renewal after successful completion;
• does not reverse a payment already processed;
• does not create a free account or permanent free plan; and
• may allow access until the paid period ends unless suspension or termination occurs earlier.

Active AgentFlow customers receive standard product and technical support without a separate standard support fee.

Standard support may include:

• general account and platform guidance;
• reasonable troubleshooting of supported AgentFlow functionality;
• help understanding standard settings and documented features;
• guidance for standard onboarding and Cloud API connectivity; and
• assistance identifying whether an issue relates to AgentFlow or a third party.

Standard support does not automatically include custom development, extensive migration, managed campaigns, dedicated personnel, third-party system repair, custom integration work or specialised consulting. Those services may require a separate written scope and fee. Response times vary and are not guaranteed unless a signed service-level agreement states otherwise.

AgentFlow works to maintain a secure and reliable service, but does not guarantee uninterrupted, error-free or universally available operation unless a signed service-level agreement expressly states otherwise.

Availability may be affected by:

• scheduled or emergency maintenance;
• internet, hosting, DNS, payment or infrastructure failures;
• Meta, WhatsApp or other provider outages and changes;
• recipient devices, networks, blocks or message-delivery conditions;
• customer code, configuration, credentials, data or integrations;
• security incidents, abuse prevention or legal requirements; and
• events beyond reasonable control.

AgentFlow may add, modify, replace, limit or discontinue features to improve the service, respond to provider changes, protect security or comply with law. Where reasonably practical, material changes to a paid core feature will be communicated in advance.

AgentFlow and its licensors retain all rights in the platform, software, interfaces, designs, documentation, workflows, trademarks, branding and technology, excluding Customer Content and third-party materials.

Subject to payment and compliance with these Terms, AgentFlow grants you a limited, non-exclusive, non-transferable, revocable right to access and use the purchased service for your internal authorised business purposes during the applicable service period.

You must not:

• copy, distribute, sublicense, sell or commercially exploit the platform except as expressly authorised;
• remove ownership, copyright or trademark notices;
• create a competing product using non-public AgentFlow materials or access;
• use AgentFlow branding in a way that implies an unauthorised partnership or endorsement; or
• publish non-public benchmarks, security tests or technical findings without responsible prior notice and permission where legally permitted.

Each party may receive non-public business, technical, security, pricing or operational information from the other. The receiving party will use reasonable care to protect confidential information and use it only for the relationship contemplated by these Terms.

Confidential information does not include information that:

• becomes public without breach of an obligation;
• was lawfully known without confidentiality restriction;
• is received lawfully from another source without restriction; or
• is independently developed without using the other party’s confidential information.

Disclosure may be made where required by law, regulation or valid legal process, subject to available notice and protective measures.

AgentFlow may restrict, suspend or terminate access when reasonably necessary because of:

• non-payment, failed payment or suspected payment fraud;
• account compromise, security risk or unauthorised access;
• spam, scams, abuse, illegal activity or missing recipient consent;
• violation of these Terms, law or third-party platform policies;
• activity that threatens messaging quality, users, providers or infrastructure;
• an order or request from Meta, WhatsApp, a provider or competent authority;
• attempts to bypass limits, monitoring, billing or security; or
• discontinuation of the service or an essential third-party dependency.

Where appropriate and legally permitted, AgentFlow may provide notice or an opportunity to correct an issue. Immediate action may be taken for security, fraud, abuse, legal compliance or urgent provider enforcement. Termination does not eliminate payment obligations, liabilities or provisions intended to survive.

To the maximum extent permitted by applicable law, AgentFlow is provided on an “as available” and “as is” basis. Except for an express written commitment, AgentFlow disclaims implied warranties including merchantability, fitness for a particular purpose, non-infringement and uninterrupted availability.

AgentFlow does not warrant that:

• every message will be delivered, read or acted upon;
• Meta or WhatsApp will approve a business, number, template or use case;
• a phone number or business account will not be restricted or banned;
• third-party services will remain available or unchanged;
• automation or AI output will always be accurate or appropriate;
• the service will satisfy every regulatory or industry requirement; or
• use of the service will produce a particular revenue, conversion or business result.

You are responsible for evaluating whether AgentFlow is suitable for your use case and for implementing appropriate human review, backups, consent, compliance and business-continuity measures.

Nothing in these Terms excludes liability that cannot lawfully be excluded or limited.

To the maximum extent permitted by law, AgentFlow and its affiliates, personnel and suppliers will not be liable for indirect, incidental, special, exemplary, punitive or consequential loss, or for loss of profit, revenue, goodwill, opportunity, anticipated savings, reputation, data or business interruption.

To the maximum extent permitted by law, AgentFlow’s aggregate liability arising from or relating to the service will not exceed the AgentFlow fees actually paid by the Customer for the affected paid service during the three months immediately preceding the event giving rise to the claim. This limitation applies regardless of the legal theory, except where prohibited by applicable law or superseded by a signed written agreement.

To the extent permitted by law, you will defend, indemnify and hold harmless AgentFlow, its affiliates, personnel and suppliers from third-party claims, losses, penalties, damages, costs and reasonable legal fees arising from:

• your Customer Content, products, services or messaging campaigns;
• your failure to obtain consent or provide required privacy notices;
• your violation of law, these Terms or third-party platform policies;
• your infringement of privacy, intellectual-property or other third-party rights;
• misuse of your account, credentials, API keys or integrations; or
• fraud, spam, prohibited content, abuse or unlawful conduct by you or your users.

Changes to these Terms

AgentFlow may update these Terms to reflect service, provider, legal, security or commercial changes. The revised version will be published with a new effective date. Where appropriate, material changes may also be communicated through email, account notice or the platform.

Notices

AgentFlow may provide notices through the account, registered email, invoice, website or another reasonable electronic method. You are responsible for keeping account contact details current.

Assignment

You may not assign or transfer the agreement without AgentFlow’s prior written consent. AgentFlow may assign the agreement in connection with a merger, reorganisation, financing, sale of assets or transfer of the relevant business.

Force majeure

Neither party is responsible for delay or failure caused by events beyond reasonable control, including natural disasters, conflict, labour disruption, internet or utility failure, cyberattack, government action, provider outage or third-party platform change. This does not excuse payment obligations already due.

Severability and waiver

If a provision is unenforceable, it will be limited or removed only to the minimum extent necessary, and the remaining provisions will continue. Failure to enforce a provision is not a waiver.

Entire agreement

These Terms and incorporated documents form the entire agreement regarding the service unless a signed agreement or written order states otherwise.

Governing law and dispute escalation

Unless a signed agreement, order form or invoice states otherwise, these Terms are governed by the laws of Pakistan, and disputes may be brought before courts of competent jurisdiction in Gujrat, Pakistan. Before filing a formal claim, the parties should first attempt in good faith to resolve the issue through written notice and reasonable business escalation, except where urgent injunctive or protective relief is required.

Non-waivable rights

These Terms do not limit statutory consumer, privacy or other rights that cannot lawfully be waived, although AgentFlow is primarily offered as a business-to-business service.

Contact AgentFlow before purchasing when you need clarification about a plan, feature, billing term, free trial, support scope, integration or compliance requirement.